Switch

Tayco |  2017

Switch is a complete office furniture system.

Tayco are a manufacturer of office furniture.  They are in the process of repositioning themselves in the market and Switch is the first major new introduction to support this initiative.  This new system needs to deliver a solid and approachable product for their current dealer network and customer base, while at the same time stretching in aesthetics and planning applications to be more competitive on more design driven projects and broaden the market appeal.

To be successful, this project needed not only to look great but meet a very aggressive cost point and the project began with a thorough review of Tayco’s current market requirements for a product like this that they were not able to offer.  It continued with an analysis of manufacturing competencies and existing supplier base to ease the process of implementation and inform the concept development to ensure the foundational concepts for the system were on target.

At all points the development of Switch involved all key stakeholders from designers, specifiers, sales people and manufacturing.  The success of this project is largely due to the level of collaboration that evolved throughout its development.